Our marketing teams in the UK and US ensure that an international focus is applied to all activity. Each journal is allocated a single Marketing Executive, either in Cambridge or New York, who is responsible for the global marketing of that journal. Combined with our specialist marketing expertise, this approach guarantees that the full potential of a journal is realised.

Our sales operation is classically organised along geographic lines and supported by a worldwide network of local sales agents. This structure ensures that each journal is marketed on a global stage, but sold locally to reflect the cultural and business environment of the customer.

Marketing Aims

• To provide a full, bespoke, cost-effective marketing service for all our journals
• To offer full support to our society publishing partners, assisting in raising the society profile and increasing membership
• To promote usage of our journals to help retain subscriptions and improve impact factors
• To continue attracting the best submissions, maintaining and developing the quality of our content
• To grow and maintain subscriptions
• To give full support to all our key customers in the information chain, including subscribers, librarians and subscription agents
• To keep abreast of current market trends, responding to new developments and innovating with new techniques

Marketing Communications and Research

Alongside our core marketing activity, we provide detailed reporting to our publishing partners and undertake a variety of market research projects.

• Reporting

We provide full and regular reports to societies, keeping our colleagues informed of the welfare of their journal.

• Focus groups

A variety of focus groups and questionnaires allow us to capture expert information which informs both our marketing strategies and our product development.

• Market analysis

Our research keeps us abreast of both market and industry trends, allowing us to explore new market sectors and territories as well as innovating with new marketing techniques.

Our Routes to Market

We use an extensive package of marketing techniques to achieve the widest possible distribution and readership for our marketing messages. This will typically include the following.

Emarketing

More and more of our direct marketing messages are transmitted electronically, allowing us to provide a more tailored, incisive and responsive service than ever before. Techniques used include:

• Email marketing
• Web advertising
• Search marketing
• Listserve promotions
• Embracing and developing emerging technologies, including RSS feeds, SMS messaging and blogs

Print Marketing

As our electronic marketing has grown, our print marketing has become more bespoke, producing smaller numbers of higher quality pieces for niche mail shots and display and insertion at conferences.

Pieces produced include postcards, customized sales letters, 4 colour brochures and catalogues. We also produce a wide range of profile-raising promotional giveaways for use at key conferences.

Conferences

Cambridge Journals attend some 900 international conferences a year, either as a company or through an agent, to ensure that individual journal titles achieve maximum exposure to the relevant communities. Our promotional tools include a distinctive range of banners, posters and showcards.

Advertising

We advertise widely in both print and online formats, with coverage ranging from niche, journal-specific pieces to broad, subject-based ads.

Press Releases

We distribute an increasing number of press releases annually which are circulated to relevant media contacts. These can be highlighting newsworthy findings from key papers or communicating new developments from Cambridge Journals to the industry.

Telemarketing

We periodically run telemarketing campaigns as an effective way of contacting any lapsed institutional subscriptions.