Co-Editor

Dr Joseph Plummer
Joseph Plummer
EVP, Director of Research & Insight Development
McCann Erickson Worldwide
622 Third Avenue, 28th Floor
New York, N.Y. 10017


joseph.plummer@mccann.com

Mr Bob Woodard
Bob Woodard
V.P., Global Consumer & Customer Insights
Campbell Soup Company
1 Campbell Place
Camden, NJ 08103-1701


bob_woodard@campbellsoup.com

Managing Editor

Courtney Wolf
The Advertising Research Foundation, USA
journal@theARF.org