Cambridge Journals Online - Journal of Advertising Research Vol. 45 Iss. 04

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Journal of Advertising Research
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Vol. 45 Issue 04

Journal of Advertising Research

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Table of Contents - Volume 45 - Issue 04 - Thu Dec 01 00:00:00 GMT 2005

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EDITORIAL

Editorial: Can IMC Make Channels Come Alive? Editorial: Can IMC Make Channels Come Alive?

false

Abstract
Article Structure
Figures and Tables
References

BOB WOODARD

Journal of Advertising Research / Volume 45 / Issue 04 / Thu Dec 01 00:00:00 GMT 2005, pp 355 - 355

Copyright © 1960-2005, The ARF

DOI: http://dx.doi.org/10.1017/S0021849905050415 (About DOI), Published online: Mon Mar 06 00:00:00 GMT 2006

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Research Articles

Managing Media and Advertising Change with Integrated Marketing Managing Media and Advertising Change with Integrated Marketing

false

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BOBBY J. CALDER and EDWARD C. MALTHOUSE

Journal of Advertising Research / Volume 45 / Issue 04 / Thu Dec 01 00:00:00 GMT 2005, pp 356 - 361

Copyright © 1960-2005, The ARF

DOI: http://dx.doi.org/10.1017/S0021849905050427 (About DOI), Published online: Mon Mar 06 00:00:00 GMT 2006

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Sequence Matters: A More Effective Way to Use Advertising and Publicity Sequence Matters: A More Effective Way to Use Advertising and Publicity

false

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MARSHA D. LODA and BARBARA CARRICK COLEMAN

Journal of Advertising Research / Volume 45 / Issue 04 / Thu Dec 01 00:00:00 GMT 2005, pp 362 - 372

Copyright © 1960-2005, The ARF

DOI: http://dx.doi.org/10.1017/S0021849905050464 (About DOI), Published online: Mon Mar 06 00:00:00 GMT 2006

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An IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer Attitudes An IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer Attitudes

false

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JULIE Z. SNEATH, R. ZACHARY FINNEY and ANGELINE GRACE CLOSE

Journal of Advertising Research / Volume 45 / Issue 04 / Thu Dec 01 00:00:00 GMT 2005, pp 373 - 381

Copyright © 1960-2005, The ARF

DOI: http://dx.doi.org/10.1017/S0021849905050440 (About DOI), Published online: Mon Mar 06 00:00:00 GMT 2006

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Consumer Responses to Interactive Advertising Campaigns Coupling Short-Message-Service Direct Marketing and TV Commercials Consumer Responses to Interactive Advertising Campaigns Coupling Short-Message-Service Direct Marketing and TV Commercials

false

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RANDOLPH J. TRAPPEY III and ARCH G. WOODSIDE

Journal of Advertising Research / Volume 45 / Issue 04 / Thu Dec 01 00:00:00 GMT 2005, pp 382 - 401

Copyright © 1960-2005, The ARF

DOI: http://dx.doi.org/10.1017/S0021849905050476 (About DOI), Published online: Mon Mar 06 00:00:00 GMT 2006

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The Effects of Expert and Consumer Endorsements on Audience Response The Effects of Expert and Consumer Endorsements on Audience Response

false

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ALEX WANG

Journal of Advertising Research / Volume 45 / Issue 04 / Thu Dec 01 00:00:00 GMT 2005, pp 402 - 412

Copyright © 1960-2005, The ARF

DOI: http://dx.doi.org/10.1017/S0021849905050452 (About DOI), Published online: Mon Mar 06 00:00:00 GMT 2006

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Brand Equity Implications of Joint Branding Programs Brand Equity Implications of Joint Branding Programs

false

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ED LEBAR, PHIL BUEHLER, KEVIN LANE KELLER, MONIKA SAWICKA, ZEYNEP AKSEHIRLI and KEITH RICHEY

Journal of Advertising Research / Volume 45 / Issue 04 / Thu Dec 01 00:00:00 GMT 2005, pp 413 - 425

Copyright © 1960-2005, The ARF

DOI: http://dx.doi.org/10.1017/S0021849905050439 (About DOI), Published online: Mon Mar 06 00:00:00 GMT 2006

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Management Slant Management Slant

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Journal of Advertising Research / Volume 45 / Issue 04 / Thu Dec 01 00:00:00 GMT 2005, pp 427 - 428

Copyright © 1960-2005, The ARF

DOI: http://dx.doi.org/10.1017/S0021849905050488 (About DOI), Published online: Mon Mar 06 00:00:00 GMT 2006

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